The challenges of appealing to millennial investors – Dagda Impact Investing

Asset managers are developing new methods to help millennials overcome significant mistrust of the markets.

After experiencing two major bear markets — the tech bubble in 2000 and the global financial crisis in ’08 — younger investors have little reason to trust the markets, said Kostya Etus, a portfolio manager at CLS Investments. As a result, they are demanding products that are easy to understand and offer transparency, he said.


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